WHOSJEFE? you are, you’re a boss its a movement for those who believe anyone can do anything they believe in. A lifestyle for those who love fashion and looking good. We like to keep things simplistic yet bold. Boss up

The Idea

JEFE was established in 2016. We had this idea that everyone is a boss, only if they can accomplish what they believe in. The brand was created by a Spanish individual and that's why the name is in Spanish and not English. Why "WHOSJEFE"? because everyone pronounces the word wrong!! before we even had clothes or a website and just our core logo we would show off our logo. People would always pronounce it JEFF or JEFFE other than the actual word. We thought about it and came up with WHOSJEFE for our social media and website. Join the movement JEFE, more than just a brand its a lifestlye.


Style and Quality

What is the JEFE style? We are a mix of Streetwear Fashion and Highend Fashion you can identify this with our designs and aesthetics on our products. You can see how we incorporate both styles in our products. With our cut and sewn products and our high quality graphic tees. Everything has a label to give it that highend look to it. Our products are always high quality. We want our consumers to enjoy what they purchase from the JEFE brand. We focus on detail because we believe that the little things count.  We truly believe you'll enjoy our products and designs.